Welcome to Fcuk® – the leading retailer of provocative and edgy fashion. Our range of perfume, boxers, body spray, aftershave, dresses, and more allows you to make a bold statement with quality designs.
Our Story
Fcuk® was founded in 2022 by a group of friends who wanted to shake up the world of fashion. They were bored of the same old styles and wanted to create something daring that pushed boundaries.
After months of planning, the first Fcuk® store opened its doors in London and immediately caused a stir with its controversial name and sexy clothing line. The brand rapidly gained notoriety and a loyal fan base who loved the irreverent attitude and eye-catching pieces.
Success followed success as Fcuk® expanded across the UK and Europe, launching new product lines along the way including our popular fcuk perfumes and fcuk boxers. The growth has been incredible over the past few years, with flagship stores now open in all the major global cities from New York to Shanghai.
But despite this global footprint, Fcuk® retains its rebellious and provocative DNA. We are proud to champion self-expression and turn heads with our bold fashion statements.
Our Ethos
The Fcuk® philosophy is to empower people to take risks with their style and embrace their sexy side. We believe fashion should be daring, controversial and uncompromising.
Our designs are made to get noticed. We play with provocative slogans, bold graphics and eye-catching combinations. Fcuk® clothing challenges notions of good taste and experiments with silhouette, texture and cut.
At the core, our brand has a punk rock heart that constantly pushes boundaries. We are driven by our pioneering spirit to develop new styles our competitors simply wouldn’t dare to.
Fcuk® was founded on principles of creative freedom and diversity. We support the right of everyone to express their true selves through fashion. Our clothes are made to tear up the style rule book – so you can discover looks that reflect your inner rebel.
Our Range
The Fcuk® store is a provocative paradise with different fashion lines to explore:
Fcuk® Perfume
Discover our signature scents designed to get pulses racing. Our Fcuk® perfume collection includes bestsellers like Fcuk Him and Fcuk Her as well as seductive limited editions.
Fcuk® Underwear
Make a bold statement with our Fcuk® boxers and briefs. Choose from low-rise, curve-hugging styles in vibrant patterns and colours.
Fcuk® Clothing
From dresses to jeans, each Fcuk® clothing line has a rebellious twist. Expect daring cuts, ripped details, and provocative graphics.
Fcuk® Shoes
Step out in style with punk-inspired boots, heels and trainers from Fcuk® shoes. The urban streetwear designs add edge to any outfit.
Fcuk® Accessories
Compliment your look with sunglasses, bags, watches and more from our eye-catching accessory collection.
And More…
We are constantly expanding the Fcuk® range with new items like cosmetics, swimwear, nightwear and activewear. Shop regularly to discover the latest drops and capsule collections.
Our Values
Confidence Not Arrogance
Fcuk® designs give you the confidence to express yourself, not arrogance at the expense of others. We believe in empowering people through fashion, not belittling them.
###Making A Statement, Not Excuses
Life’s too short for fashion regrets. Fcuk® clothes are made to turn heads. Wear them out loud and proud without excuses.
Pushing Boundaries, Not Buttons
We want to challenge outdated notions, not cause unnecessary offence. The Fcuk® brand pushes boundaries through innovation not provocation.
Sexy Is An Attitude, Not An Ideal
Fcuk® celebrates sexy as a state of mind – an attitude, not an ideal. Our designs let you reveal your inner sexy side, no matter your size or shape.
Freedom Of Expression, Not Suppression
Fcuk® supports your right to self-expression. We believe fashion should expand your possibilities, not suppress who you are.
Our Commitment
At Fcuk® we are committed to operating ethically and sustainably. We aim to reduce our environmental impact across production, packaging and transportation.
All Fcuk® clothing is produced under safe factory conditions that respect worker rights. We regularly audit our supply chain to maintain high standards.
As part of our commitment to diversity and inclusion, our runway shows and campaigns showcase models of all sizes, ages, races, genders and abilities. We want our brand to promote body positivity and empower everyone to feel sexy in their own skin.
We also have an ongoing partnership with the charity Mind. A portion of each sale goes towards supporting mental health services. To date Fcuk® has raised over £500,000 – and that’s just the start.
The Fcuk® Experience
Visit one of our flagship Fcuk® stores for the ultimate brand experience. Step inside and you will discover our sexy, provocative and tongue-in-cheek world.
Our retail spaces are designed to excite the senses and inspire fabulously daring purchases. Expect provocative visuals, rebellious music, and our signature scent pumped through the air.
You can also shop 24/7 at our online store and have our most popular items like fcuk boxers delivered straight to your door.
Or for exclusive previews of new collections before they launch, join the Fcuk® fan club. Subscribers get access to special promotions and events.
However you choose to shop with us, you become part of the Fcuk® community. We can’t wait for you to join the movement and help us continue shaking up the fashion world.
