Last updated: January 2023

Fcuk® (“us”, “we”, or “our”) operates thefcuk.co.uk (the “Site”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site.

We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.

Information Collection And Use

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name, email address, postal address, phone number, etc. (“Personal Information”).

Log Data

Like many site operators, we collect information that your browser sends whenever you visit our Site (“Log Data”).

This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.

In addition, we may use third party services such as Google Analytics that collect, monitor and analyze this data.

Communications

We may use your Personal Information to contact you with newsletters, marketing or promotional materials.

Cookies

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

Security

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Changes To This Privacy Policy

This Privacy Policy is effective as of January 2023 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

Fcuk® Online Shop Privacy Policy

This privacy policy outlines how Fcuk® uses and protects any personal data collected via our online shop at thefcuk.co.uk.

What Data Do We Collect?

Fcuk® collects both personal and non-personal data for the following purposes:

• Processing orders
• Managing accounts
• Providing customer service
• Carrying out marketing activities
• Improving our services

The types of data collected are:

Personal Data

When you create an account, place an order or sign up to our newsletter we may collect:

• Name
• Email address
• Phone number
• Postal address
• Payment information

Non-Personal Data

We also collect data through cookies and similar technologies about:

• Browser type and operating system
• Pages visited on our site
• Referring URLs
• IP address
• Shopping behavior

See our Cookie Policy below for more details.

How Do We Use The Data?

We only process data for specified purposes and in accordance with data protection laws. The data we collect is used:

• To set up and manage your account
• To provide products and services you request
• To process payments and refunds
• To contact you about your orders and account
• To customize the shopping experience
• For analytics and improving our services
• For marketing, competitions and surveys (subject to your preferences)
• To protect against fraud and comply with legal obligations

We only retain personal data as long as necessary for fulfilling these purposes.

When Is Data Shared?

We will never sell, trade or rent your personal data to third parties unless we have your explicit consent.

The only times we share data are:

• With third party service providers we use for payments, deliveries, etc. These partners are only provided data required for their services and bound by strict contracts to keep it secure and not use for their own purposes.
• If required by law enforcement agencies or legal authorities
• In the event of a corporate sale, merger, reorganization, dissolution or similar event

In such cases, we will take reasonable steps to ensure the data is treated securely and in line with this privacy policy.

International Data Transfers

As a global business, data collected in the EU may be transferred and processed outside of the EU. We only transfer data to countries deemed adequate by the European Commission or where we have appropriate safeguards and mechanisms in place as required by data protection laws.

Your Rights Over Data

Under data protection laws, you have rights we adhere to including:

• Right of access – you can ask for copies of your personal data
• Right of rectification – you can ask us to correct inaccurate or incomplete data
• Right to erasure – you can ask us to delete your personal data in some circumstances
• Right to restriction of processing – you can ask us to temporarily restrict the use of your data in some circumstances
• Right to object – you can object to us processing your data for marketing, profiling, etc.
• Right to data portability – you can ask us to provide your data to transfer to another service

If you wish to exercise any of these rights, please contact us at [email protected].

You also have the right to lodge a complaint about our data practices with your supervisory authority.

How Is Data Secured?

We employ industry standard security protocols and technologies to protect against unauthorized access or alteration of your data. Measures include:

• SSL encrypted data transmission
• Encrypted and anonymized data storage
• Access controls and multi-factor authentication
• Regular security audits and penetration testing
• Restricted personnel access based on necessity

However, no method of transmitting or storing data is completely secure. We cannot guarantee absolute security.

Retention Periods

We retain your personal data only as long as required for operational purposes and compliance with legal obligations.

Account data is kept until you close your account. Order data is retained for 7 years as required by financial authorities. Marketing data is kept until you opt-out. Other operational data is typically kept for 2 years.

In some circumstances, such as lawsuits or investigations, data may be kept for longer. Data is then disposed securely according to best practices.

Use of Cookies

Our site uses cookies to distinguish you from other users, improve your experience, and analyze site usage. By continuing to use our site, you consent to our Cookie Policy.

Cookies are small text files placed on your device that store data such as preferences and activity. Cookies allow us to deliver content tailored to your interests, analyze site usage, and more as detailed below.

Types of Cookies

Essential Cookies

Essential cookies enable core site functionality like security, network management, accessibility, preferences and shopping carts. As they are necessary for the site to function, disabling these cookies may negatively impact your experience.

Analytics Cookies

Analytics cookies help us understand how our site is performing and being used. Data is anonymized and includes counts of visitors, sources, pages visited and time spent on the site.

Marketing Cookies

Marketing cookies are used to provide relevant ads to website visitors. They are also used to limit the number of times you see an ad and measure effectiveness of campaigns. Data may include clicks, actions taken, and details about the types of ads shown.

Managing Cookies

You can adjust cookie settings in your browser settings at any time. Most browsers have options to block all cookies, only accept first-party cookies, or prompt you before accepting cookies. Blocking cookies may impact site functionality.

To revoke consent for cookies to be set by our site on your browser or device, you will need to amend your browser settings accordingly.

Changes To Privacy Policy

We reserve the right to modify this privacy policy with any changes published on this page. We encourage you to periodically check for updates.

Contact Us

If you have questions about our privacy policy or use of data, please contact us at:

Email: [email protected]

Phone: 0800 400 1234

Post: Fcuk® Privacy Team, Fcuk Towers, London, WC1A 1AA